Lightlife Foods Responds to GMO Challenge
LIGHTLIFE FOODS, Inc.
153 Industrial Blvd.
Turners Falls MA 01376
Turners Falls, MA (Nov. 4, 1999) — In response to concern over the use of genetically modified ingredients, Michael Cohen and Chia Collins, founders of Lightlife Foods, Inc., the vegetarian foods pioneer with a 20-year commitment to all natural, healthy food, today released the following statement:
"Lightlife is very concerned about the issue of genetic modification of foods. We are committed to providing our consumers with entirely non-GMO products; however, this is no simple undertaking. Although soybeans have received much attention in the media, there are many other foods such as tomatoes, potatoes and corn that have been genetically modified for several years now, some of which may also be components of our ingredients.
We have embarked upon a five-point action plan that began with researching all of the ingredients in our products and determining which ones may be at risk of being GMO. We are now sourcing suppliers that offer verified non-GMO versions of those ingredients. We will ascertain via testing what the impact of switching ingredients will be on our finished products. We will then ensure availability and finally proceed to replacing all at risk ingredients with verified non-GMO ingredients.
Lightlife is 100 percent committed to a product line entirely free of GMO ingredients.
We will begin converting products to Non-GMO status by December 1, 1999 and complete the conversion process by March 15, 2000. This means that virtually all Lightlife products sold in retail stores should be non-GMO by April 30, 2000.
In the meantime, we are maintaining our (800) SOY EASY toll free number as a 'hotline' for consumer questions or comments regarding GMO or any other issues that may arise, and updates will be posted on our website at www.lightlife.com."