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The Simultaneous Policy, a new international campaign to counter the forces of globalisation and international competition, has been launched in London. Based on the premise that all nations are subject to global competitive forces unleashed by the ability of capital and transnational corporations to cross national borders, no nation nor group of nations can control global capital nor can they implement vital economic, social or environmental policies that might incur market or corporate displeasure. To break the vicious circle of global competition, both between nations and between corporations, all nations need to act simultaneously by implementing the Simultaneous Policy (SP); a range of measures to re-regulate global markets and corporations in order to restore genuine democracy, environmental protection and peace around the world.

Endorsed by Noam Chomsky, Helena Norberg-Hodge, Ed Mayo and many other leading ecologists, counter-economists, churchmen and journalists, SP recognises that party politics has become little more than a sham in which whatever party we elect, the policies delivered inevitably conform to market and corporate demands and to the dictatorship of competition. It calls upon peoples all over the world to come together to take policy out of the hands of politicians and, by force of their numbers and their votes, to compel political parties around the world to adopt SP. By transcending party-political differences and by offering a means that allows politicians and governments to adopt it without risking their respective `national interests', SP claims to provide the long-awaited, coherent and practical solution to globalisation and other world problems.

Based on a new book, "The Simultaneous Policy - An Insider's Guide to Saving Humanity and the Planet" by John Bunzl, the International Simultaneous Policy Organisation (ISPO) has been established to campaign for the adoption of SP. Acclaimed as "the first writer on the `sustainable society' to advance beyond rhetoric and grapple with the problem of how such a society might be achieved", the book crucially offers the blueprint for a secure and responsible transition from the existing paradigm of destructive, international economic competition to the new paradigm of global cooperation in which global economic, environmental and social problems can be solved.

For further information on SP, e-mail ISPO at info@simpol.org or visit our website and join the SP campaign at www.simpol.org: