Requiring country-of-origin labeling (COOL) of our meat at the grocery story is one of the most common sense food policies we have. Consumers want to know where their meat comes from, and COOL supports local farmers and ranchers. Yet, the big meat companies have been fighting against COOL for more than a decade. Despite losing repeatedly in Congress and the courts they’ve found a backdoor way to kill COOL: global trade rules.
It's hard to believe, but last year a World Trade Organization (WTO) dispute panel ruled that COOL was an illegal trade barrier under international trade rules. The good news is that the Obama Administration appealed the ruling – and new evidence has shown that COOL has not restricted trade. In the coming months a WTO’s Dispute Panel will issue a final ruling. The meat industry is putting enormous pressure on the White House to repeal COOL now – even before the WTO’s final ruling.
We need the President to stand up for consumers, farmers and ranchers and support COOL. Today, IATP and allies like Farm Aid and the National Farmers Union are supporting a National Call-in Day to Protect COOL.
We are asking people to take five minutes and call the White House to support COOL. You can call President Obama at: 888-793-4597. Ask him to stand up for COOL to preserve our right to know where our food comes from! Your voice matters. The White House records every call they receive. We know they’re hearing from the meat industry. Now, they need to hear from us.